Question: I like your fragrances. I found a few scents that I switch between every day, sometimes even twice a day! But I'm not sure where exactly to apply the fragrances, or rather, I'm not sure that I'm doing it right.

The Expert's answer: Coco Chanel once said, "A woman who doesn't wear perfume has no future." She also advised that "a woman should wear perfume wherever she wants to be kissed". If you want to take more objective factors into account, then first consider the perfume's concentration.

Fragrance oils or perfumes develop their scent best where the skin is warm and well supplied with blood-- that means places where you can feel your pulse: for example, the inside of your elbows or behind your ears.

Estée Lauder advises you to "drip exquisite perfume onto those parts of the body that are in motion: the crook of your elbow, the back of your knee, your wrists, your palms". Natural movements help the fragrance's constantly-changing volatility (and therefore its effect), bringing the fragrance to life. Eau de toilette can give clean hair a wonderful scent.

Perfume, eau de toilette, fragrance oil, or any other fragrance product should be used immediately after bathing, while your body is still warm and moist. Using aerosols, you can also perfume your clothes. The scent will last longer on natural fabrics (especially wool) than on synthetics. Fur can even hold a scent for several months! In the past, it was customary to carry a perfumed handkerchief with you.

Be careful: remove your jewelry when spraying perfume! Perfume can ruin the shine of pearls, amber, and some gems. Estée Lauder has a wonderful recommendation: "The best way to apply perfume is to spray it into the air in front of you, then step through it. Perfume is like love: you can't skimp on it. It must be whole and complete, not scattered here and there".