UTM Parameters Generator
Your Page Address
Traffic Source
Required Parameters
Result
UTM Parameters
- You send mailings to your list of clients using instant messengers or email and want to know how effective this or that mailing is.
- You are running an advertising campaign on Google, Yandex or making posts on social networks and want to know where your users come from.
- You use other ways to attract potential clients and want to learn more about where they come from.
- Enter target page URL in the Enter Page Address block.
- Select one of the pre-configured options in the Traffic Source block, depending on what Internet resource you are preparing a link for - WhatsApp, VKontakte, etc.
You can also enter your values in the Required Parameters block. - Use a ready-made link to post on your chosen online resource.
- Using reports in your personal profile, analyze which traffic sources and advertising campaigns are more effective and concentrate your resources on them.
These are special parameters added to link address (URL) placed on third-party resources. They allow you to track where a particular client came from.
Required UTM parameters
utm_source — Name of advertising platform
Used to indicate name of traffic source – yandex, yandex, vk
- cpc — contextual advertising (cost per click, pay per click)
- email — Mailing
- social — social media
utm_campaign — This parameter will allow you to distinguish one advertising campaign from another in statistics. This required parameter can be set optionally.
- utm_campaign=kosmetika_dlya_doma — advertising campaign for home care products
- utm_campaign=reklama_krema_02_2022 — cream advertisement in February 2022
UTM parameters in URLs are separated from each other using character &
Example of link with UTM parameters
- Do not use characters #, &, = in parameters
- transliterates Cyrillic to Latin;
- converts all characters to lowercase;
- converts all spaces to underscore (_).
- cpc (cost per click - pay per click) — contextual advertising
- social_cpc — advertising on social networks with pay-per-click
- utm_medium=organic – free transfer
- utm_medium=cpc – contextual advertising (cost per click — pay per click)
- utm_medium=email — mailing
- utm_medium=social — social media
- utm_medium=banner — media advertising
- utm_medium=cpa — other advertising (cost per action, cost per action)
- utm_source=yandex — contextual advertising in Yandex.Direct
- utm_source=vk — contextual advertising in Vkontakte
- utm_campaign=kosmetika_dlya_doma — advertising campaign for home care products
- utm_campaign=reklama_krema_02_2022 — cream advertisement in February 2022