Question: What is arginine and why put it in hair dye?

Expert Answer: It is an amino acid, a material similar to hair’s cellular structure. It literally patches up the damaged areas of the hair shaft, restoring its integrity by making up for any keratin protein deficiencies in the hair. Dye fixes itself perfectly to hair restored with arginine, and the resulting lamination effect is of the highest quality.

You can see an example of this in a laminated book. If you use low-quality cardboard, the surface of which contains many irregularities, the ink will lay unevenly during the printing process, resulting in a badly printed book.

If we then laminate the paper of this book using lamination film, there will be a thin layer covering the surface but the irregularities will still be seen, resulting in distorted colour. If we laminate it with varnish, then the lamination will lie unevenly, and the irregularities will actually even be enhanced, resulting in a loss of shine. This would be vastly different if the book was made from quality paper with a perfectly smooth, flat surface!

This example clearly explains the principle operation of our new CC cream-colour. CC stands for “colour and correction,” which means hair colouring and restoration in a single procedure.