Question: How does the developer milk in the new hair dye differ from the milk in previous dyes?

Expert Answer: The oxidant (or developer milk) in our new hair dye has a very dense, creamy texture. It includes inhibitors that slow the release of atomic oxygen, thus providing a softer and more uniform colour.

You won't feel any burning sensation on your scalp during the procedure. The only disadvantage is that to properly mix and thicken the cream colour/developer mixture it must be mixed in a bowl, just as it is done in beauty salons.

But believe me, this inconvenience is justified. Our developer milk will make the process of dying your hair especially gentle and comfortable. To ensure the milk flows easily from the bottle, we recommend shaking it well before use.