Question: Could you please tell me why do we need serums, how to apply them and how do they work?

Expert's answer: Serum is a product with a high concentration of active ingredients. It should be applied onto a thoroughly clean skin to let its formula penetrate deeply. Anti-age serums are used in the evening, moisturizing serums – in the morning.

Question: What does arginine do in cosmetic formulas?

Expert's answer: Arginine is one of the essential amino acids used in the biosynthesis of proteins, it plays an important role in the production of collagen required to maintain skin elasticity, helps restore and regenerate skin, besides, it significantly improves skin tone. Arginine supports the production of nitrogen oxide that balances microcirculation in tissues and improves vascular tone.

- Is it dangerous for children to use "adult" care cosmetics, such as haircare products?

- All situations are unique. It depends on the age of your child and their needs, so, unfortunately, we cannot give a universal answer for all occasions. In our product line, there are many products that are designed for children and are designed with children's skin and hair in mind. They are completely safe and meet all the requirements for children's cosmetics.

- Help me understand the differences between the Prolixir and Expert series. Which one should I choose?

- Expert series products are designed to be alternatives to salon procedures. Typically, most of them are courses recommended to treat or work on a specific problem or task (for example, you might want to do a three-step peeling process or undergo a course of rejuvenating procedures). Such products contain special ingredients that help to replicate salon quality care at home, and achieve the desired effects by yourself, without the help of professionals.

Question: We have noticed the new Prolixir series in the catalogue and were very excited. Still, we have a question. Why does the girl in the video say 30+ while the catalogue indicates it as 25+?

Expert's answer: Age preference for cosmetic products is a very relative parameter. It should be defined individually and relies more on your skin condition than your chronological age.