Ekaterina Dubovka, Marketing Director of FABERLIC's Beauty and Personal Care Department, spoke on the topic: "3 beauty trends to bet on in 2023." Ekaterina shared the secrets of how taking good care of emotions prolongs the youthfulness of our skin; why beauty brands should think about reducing their carbon footprint and the wellbeing of the planet; what care products help us maintain calm and productivity during turbulent times; how to find trends that will definitely be successful commercially.

Other speakers at the event were:

· Igor Stoyanov, Founder and President of Persona network of image laboratories;

· Olga Fox, top makeup artist, beauty expert, and TV presenter;

· Igor Sannikov, head of Beauty and Health category at Avito Services and many others.

The participants learned how the beauty industry has changed in 2022 and what is needed to successfully launch a project in this field. Among the key topics were the creation of a brand and its promotion, ways to scale up projects, the latest trends in the beauty industry.

In the exhibition area, all guests of the forum had the opportunity to learn more about Faberlic products from our eco-friendly collection:

• It’s clear – colour cosmetics consisting of 94%-100% of natural ingredients;
• Green Karma – natural cosmetics for skin care based on hemp seed oil.

We are very happy to be part of such important events!