UTM Parameters Generator
Your Page Address
Traffic Source
Required Parameters
Campaign source
Traffic Type
Campaign Name
Result
UTM Parameters
When do I use UTM parameters
When do I use UTM parameters
- You send mailings to your list of clients using instant messengers or email and want to know how effective this or that mailing is.
- You are running an advertising campaign on Google, Yandex or making posts on social networks and want to know where your users come from.
- You use other ways to attract potential clients and want to learn more about where they come from.
How do I use UTM parameters
How do I use UTM parameters
- Enter target page URL in the Enter Page Address block.
- Select one of the pre-configured options in the Traffic Source block, depending on what Internet resource you are preparing a link for - WhatsApp, VKontakte, etc.
You can also enter your values in the Required Parameters block. - Use a ready-made link to post on your chosen online resource.
- Using reports in your personal profile, analyze which traffic sources and advertising campaigns are more effective and concentrate your resources on them.
What is UTM parameter ?
What is UTM parameter ?
These are special parameters added to link address (URL) placed on third-party resources. They allow you to track where a particular client came from.
Required UTM parameters
utm_source — Name of advertising platform
Used to indicate name of traffic source – yandex, yandex, vk
utm_medium — Used to determine type of advertisement or company.
- cpc — contextual advertising (cost per click, pay per click)
- email — Mailing
- social — social media
utm_campaign — This parameter will allow you to distinguish one advertising campaign from another in statistics. This required parameter can be set optionally.
Example:
- utm_campaign=kosmetika_dlya_doma — advertising campaign for home care products
- utm_campaign=reklama_krema_02_2022 — cream advertisement in February 2022
UTM parameters in URLs are separated from each other using character &
Example of link with UTM parameters
Parameter generation rules
How to avoid mistakes when forming UTM parameters
- Do not use characters #, &, = in parameters
Generator automatically
- transliterates Cyrillic to Latin;
- converts all characters to lowercase;
- converts all spaces to underscore (_).
utm_medium — type of advertisement
Used to determine type of advertisement or company
It is recommended to use established values, for example:
- cpc (cost per click - pay per click) — contextual advertising
- social_cpc — advertising on social networks with pay-per-click
Examples:
- utm_medium=organic – free transfer
- utm_medium=cpc – contextual advertising (cost per click — pay per click)
- utm_medium=email — mailing
- utm_medium=social — social media
- utm_medium=banner — media advertising
- utm_medium=cpa — other advertising (cost per action, cost per action)
utm_source — name of advertising platform
Used to indicate name of traffic source
Examples:
- utm_source=yandex — contextual advertising in Yandex.Direct
- utm_source=vk — contextual advertising in Vkontakte
utm_campaign — campaign name
This parameter will allow you to distinguish one advertising campaign from another in statistics. This required parameter can be set optionally
.
Examples:
- utm_campaign=kosmetika_dlya_doma — advertising campaign for home care products
- utm_campaign=reklama_krema_02_2022 — cream advertisement in February 2022
